You be brilliant at your thing. I'll handle the marketing.
You know you should be visible, and the marketing keeps sliding to the bottom of the list. So let me take it off you and get your business showing up every week.
Most people selling you social media learnt it on social media.
I learnt it running national advertising, marketing and communication campaigns.
You got handed a second job you never applied for.
You're a specialist in what you do, and somewhere along the way you got asked to be a generalist as well. Marketer, social media strategist, designer, video editor.
So let me take the pressure off.Ways to work with me
Margo, the app
You like doing your own content and you've got the time. You just never know what to say. Do a weekly catch up with the app and it plans your content for you.
Social media management
Content strategically planned, written and scheduled for you each month across your chosen social media platforms.
Marketing management
There's more to marketing than content. When you need a marketing manager at your fingertips to do the work for you. This is a strategic marketing role that takes marketing off your plate.
Head of marketing, fractional
Senior communications and marketing leadership for organisations, without the cost or commitment of a full-time Marketing Director. I provide the direction. Your team implements.
Face of your brand
You want your audience to connect with a person, and you don't want that person to be you. I script, film and edit the content for your business, as the face of your brand.
Meta ads management
You're already making the content. Ads are how it reaches past your followers and lands in front of the right people who haven't found you yet, on a budget you control.
Marketing audit
A one-off deep dive into why your marketing isn't converting. Your analytics, your social, your messaging and your numbers, with a report telling you what to fix first.
Brand strategy and messaging
Your marketing will only work if your messaging and brand strategy are clear. We define who you are for, what you stand for, and what you say.
Prices in USD.
Real people. Real businesses.
"I feel like I have finally captured my brand's vibe but in a more sophisticated way. I wanted a holiday, exclusive mums beach club vibe and Jo made it happen for me."
"When I was all over the shop I'd get an open rate of 11-17%, now it's averaging 44-60% with the highest week being 73%."
"In a few hours, I've made more progress on my business than ever. I literally have my full offer suite mapped out."
"I've learned so much in 2 weeks already. I have found so much clarity on things I've been spinning my wheels on for MONTHS, too scared to do anything."
"I have 2 very interested clients plus a disco call this arvo with another potential."
"I feel so much more relaxed and less stressed and overwhelmed about getting things going."
Hi, I'm Jo.
I help brands tell their story. From national campaigns to start-ups with heart. As a marketing strategist with 20+ years across government, corporate and start-ups, I've led campaigns, built communities, and grown businesses from the ground up - before social media was a thing. I bring a mix of strategy, creativity and hands-on delivery - bringing the big-picture thinking of a Chief Marketing Officer (CMO) with the roll-up-your-sleeves energy of a founder.
Originally from Canberra, and recently moved to Vietnam with my young family. I've worked with over 1,000 business owners inside my start-up community, helping them simplify marketing and grow their businesses by removing what's keeping them stuck, scattered, or the bottleneck inside their own business.
Whether it's brand storytelling, corporate communications, campaign strategy or AI-powered marketing systems, I believe in clear messaging, strong systems, and marketing that's simple, smart and effective.
Jo