Marketing management
There's more to marketing than content. When you need a marketing manager at your fingertips to do the work for you. This is a strategic marketing role that takes marketing off your plate.
A marketing manager, without the headcount.
Most businesses at this stage don't need another contractor producing assets. They need one person accountable for the marketing function: setting the plan, running the campaigns, producing the work and reporting on what it returned.
That is the role I step into. I own the marketing plan, I build the campaigns against your commercial goals, and I produce the work. You approve it and get on with running the business.
You are hiring 20 years of marketing and communications experience, including national advertising and communication campaigns for government and large organisations. That is the level of thinking applied to your business, at a fraction of what the role costs as a salary.
I work inside your business, not alongside it
I work within your existing tech stack and your existing processes. You don't need to buy new software or change how your team operates to work with me.
Where I can see a faster or cleaner way to do something, I'll tell you. Recommendations on systems, workflows and efficiencies come as part of the engagement, not as a separate project.
How the engagement is structured
This is a deliverables-based engagement, not an hourly one. You are buying an agreed scope of work each month, delivered to an agreed schedule, with a monthly report against it. Hours are not tracked and not billed.
I am available during core business hours for questions, approvals and decisions, with answers back within one business day. Scope is reviewed at the end of each quarter and adjusted in writing if the priorities have moved.
- A marketing plan tied to your commercial goals, and a rolling 90 day campaign calendar built from it
- Campaign planning and delivery across your channels, each campaign with a measurable goal tied to what you are trying to sell
- Meta ads management included: campaign build and launch across Facebook and Instagram, the ad copy written, weekly optimisation and a monthly report. Your ad spend is separate and paid to Meta
- Website and landing page copy updates where a campaign needs them
- Coordination of your other marketing suppliers where a campaign involves them
- A monthly strategy call
- A monthly performance report: what moved, what it returned, and what I am changing because of it
- Weekly content across 3 channels, written and produced
- Content created and edited, including B-roll and talking head videos, to a style we agree on
- Scripts for your talking heads and voiceovers
- One email a week, written and scheduled
What's not included
- Community management and DMs
- Filming. You record, I edit
- Website builds and development
- Line management of your staff
- Ad spend, software and subscriptions
Add ons
What happens from here
You fill in the form.
A quick 30 min chat to see if we're the right fit for your business.
We agree the business priorities, I build the plan around it, and the first month of campaigns and content lands for approval.
At the end of the month you get your performance report with recommendations for the month ahead.
The questions
How is this different to social media management?
At $999 I run your posting. Here I own the marketing function: the plan, the campaigns, the ads, the email, the website copy, and the reporting on what it returned.
Is this hourly?
No. You are buying an agreed set of deliverables each month, not a block of hours. I am available during core business hours for questions, approvals and decisions.
Do I need to know what I want to say?
This is my area of expertise. I'll write your copy and be responsible for your marketing management.
How much of my time does it take?
One call a month and the time it takes to approve the deliverables. I come to the call with the plan and the numbers, not with questions you have to answer.
You'll get a weekly summary of where things are up to, what's outstanding and what's coming up. I am also available during office hours for any urgent matters.
What's the best way to communicate?
I love to set my clients up with ClickUp, but if that's not convenient for you then we can discuss other options.
Is there a minimum?
Three months. A single month of marketing tells neither of us anything useful.
Are ads included?
Yes. I build the campaigns, write the ad copy, optimise weekly and report on what came back. Your ad spend is separate and billed to you by Meta from your own account, so you can see every dollar of it.
I'll tell you if I don't think you should be running them yet, rather than quietly spending your budget.