Prices in USD
The marketing club for women building a brand

That Marketing Club — the club

For the woman building a brand she's obsessed with.

You've built the thing. You love the thing. Now let's make sure people understand it, choose it and actually buy it, without you duct-taping the whole business together and thinking about content every waking second.

You get the strategy, the game plan, a room of women who get it and an AI marketing team that does a ridiculous amount of the doing for you.

$49/month USD. Cancel anytime.

7-day money-back guarantee · cancel anytime

Led by a marketer who has worked with 1,000+ business owners

TMC
The club
One membership · everything in it
Coaching call with JoFortnightly
Co-working sessionMonthly
The business framework4 phases
The communityOpen
And the team does the doing
Margo and the whole AI crew, included.
A plan.
And a team.
Coaching + framework + the app
Jo Schmid, founder of That Marketing ClubThat's me. Hi.

You're not starting from scratch

You've already built something. Now let's make it a business.

You've launched, you've posted, you've kept going — on instinct and hustle.
You love your brand. You just want it to actually pay you what it's worth.
You've got ideas for days — what you want is the one plan to point them at.
You're ready to run it like a CEO, not just make content for it.

The club is where you get the strategy, the structure and the room to do exactly that — with the marketing team handling the heavy lifting so you can stay in the part you love.

Throw out the duct tape.

01

Fortnightly coaching with Jo

Bring your brand, your offer, the thing you're weighing up. You get a real answer from someone who's done this for twenty years — and you get to eavesdrop on everyone else's questions too.

02

Monthly co-working

Camera on, timer running. The session where you stop planning your strategy and actually implement it, with the room right there with you.

03

The community

An intimate, switched-on room of women who are here to build, not scroll. Somewhere to test an idea before you commit, and be cheered on when it lands.

Twenty years in marketing and communications. Calls run on Australian Eastern time, and every one is recorded.

Phase 01

Get Clear

Set your vision, build (or completely pull apart) your brand, define your audience, and work out what makes your business magnetic.

Phase 02

Get Strategic

Build offers people actually want, dial in your pricing so it doesn't make you resentful, and make a marketing plan that suits the stage you're at.

Phase 03

Get Seen

Show up online, pull the right people into your world, and turn them into customers who stick around.

Phase 04

Grow

Generate leads, grow your email list and scale your visibility — because the foundations are laid and you can handle it.

  • What you're building
  • Why your customer should care
  • Who it's really for
  • How it works
  • How it grows
  • How much money you're making
  • What to charge, and why
  • How to stop second-guessing it daily
The bit that pays for itself

You'll map out what you need to sell, how many sales that is, and at what price — so you can finally pay yourself. You'll say what you do simply enough that even your husband gets it.

And you'll get your own business operating system — a custom Notion dashboard where the whole thing lives, so you're running it rather than remembering it.

The Margo app dashboard — planner, ideas bank, the crew and your content plan

The framework tells you what to say. The Margo app and your named AI crew actually write it — a month of content from one five-minute brief, in your voice, with your offers and rules remembered for good.

  • A month of content, planned and written — you approve, it ships
  • Trends and hot topics in your niche on Instagram + TikTok
  • Competitor watch — see what's working before you make it
  • Ally, your analytics agentComing soonin evaluation with Meta, included the day she's live
MMargoHead of marketing
BBrendaBrand
CConnieContent
HHollyHooks
CCaseyCaptions
EEmmaEmails

Plus CEO, CFO, offer and launch bots for your ChatGPT — all trained on the club framework.

This is you if

  • You're building a brand you're genuinely obsessed with, and you want it to be a real business.
  • You want the strategy and a marketing team, without hiring staff or an agency.
  • You do your best work when someone's blocked the time and turned up with you.
  • You want a room of women who get it, not another course you'll forget you bought.

Maybe not if

  • You just want the software and you'll never come to a call — take the app on its own instead.
  • You've already got a marketing team handling all of this.
  • You're building a faceless brand, or you're in MLM or network marketing. This is for women building their own brand.

"Having it all in one place is legendary… it's the best tool I've ever used and is genius in its set up! I feel like an actual business owner now. Very CEO vibes."

Gena
Member

"I have so much clarity to get shit done now and am getting it done instead of planning, thinking about it, planning some more."

Jo B
Member

"I am so so happy with my new assistant team. They are the best and have already saved me so much time."

Sherilee
Member

"I have been consistently blown away by the quality, quantity, and care that Jo puts into every training."

Heidi
Member

"Having it all in one place is legendary… it's the best tool I've ever used and is genius in its set up! I feel like an actual business owner now. Very CEO vibes."

Gena
Member

"I have so much clarity to get shit done now and am getting it done instead of planning, thinking about it, planning some more."

Jo B
Member

"I am so so happy with my new assistant team. They are the best and have already saved me so much time."

Sherilee
Member

"I have been consistently blown away by the quality, quantity, and care that Jo puts into every training."

Heidi
Member

"I am loving Content Connie… I am feeling these posts way more and they feel more like me than before."

Member
On Connie

"I've managed to get nearly a month's worth of social media scheduled on LinkedIn and Facebook… Can't believe how much easier this is making things."

Sarah
Member

"I have just looked at the new AI system — blown away, thank you so much!!! Recommended this to all of my coaching colleagues."

Member
On the AI crew

"I easily smashed out 5 captions… I have about 2 weeks of content ready."

Member
On getting it done

"I am loving Content Connie… I am feeling these posts way more and they feel more like me than before."

Member
On Connie

"I've managed to get nearly a month's worth of social media scheduled on LinkedIn and Facebook… Can't believe how much easier this is making things."

Sarah
Member

"I have just looked at the new AI system — blown away, thank you so much!!! Recommended this to all of my coaching colleagues."

Member
On the AI crew

"I easily smashed out 5 captions… I have about 2 weeks of content ready."

Member
On getting it done

I've been in marketing and communications for 20 years — back before social media was even a thing. Originally from Australia, and recently moved to Vietnam with the fam.

I've worked with over 1,000 business owners, helping them simplify their marketing and grow — by removing whatever's keeping them the bottleneck inside their own business.

The club wasn't built because I got lucky with a viral post and made a course about it. It's the opposite — it's twelve years of building brands, scaling internationally, and being inundated with requests to "pick my brain" over coffee. So here we are. You and me get to have that coffee every fortnight instead.

I've built the bulk of my businesses with a baby on my knee. If I can do it, so can you.

Jo

7-day money-back guarantee

If you don't love it after 7 days, just email us — we'll cancel your membership and refund you in full, no questions asked.

Good to know

There are two ways into the exact same thing. You can choose Growth on the Margo pricing page — the club is already in it — or start here, with the club and the app together from day one. Same product, same price. This page is the club door.

Monthly
$49/mo USD

The whole thing, month to month.

  • Jo's business foundation framework, all 4 phases
  • Fortnightly coaching + monthly co-working with Jo
  • The community of women building alongside you
  • Your business operating system in Notion
  • The full Margo app on the Growth plan — 2 brands
  • The AI Dream Team — content crew + CEO, CFO, offer and launch bots
  • Trends, competitor watch, and Ally (coming soon)
  • A bigger creation allowance than the app alone
Join monthly — $49/mo
2 months free Annual
$490/yr USD

The same membership, two months cheaper.

  • Everything in monthly
  • Pay for ten months, get twelve
  • One payment, then forget about it for a year
  • Same 7-day money-back guarantee
Join annually — $490/yr

All prices in USD. No lock-in contract — cancel any time from your account.

What's the difference between this and just buying the app?+

It's the same product — the club is the Growth plan with the coaching, framework and community included. The app writes your content. The club is where you work out what the content is meant to be doing, and where you get Jo. If you only want the software, take Starter on its own.

What type of business is this for?+

Service providers, ecommerce, hand-made and other product-based businesses, coaches and consultants. It isn't suitable for faceless brands or MLM and network marketing — this is for women building their own brand.

I'm just getting started — will this work for me?+

Absolutely. The newer your business is, the less you have to untangle when it comes to lining up your brand and your vision.

What if I can't make the calls?+

No stress. Ask your question inside the community and watch the replay — every call is recorded. Calls run on Australian Eastern time and the calendar is inside the portal.

Will the content actually sound like me?+

That's the whole job. Margo learns your brand voice properly — a real intake, not a five-minute quiz — and every bot writes from that. If something's off, you tell her once and she remembers it for good.

Is Ally live?+

Not yet. Ally is our Meta analytics agent and she's in evaluation with Meta at the moment. She isn't part of what you can use today — don't join for her. When she's approved, she's included at no extra cost.

I'm not techy — do I need to know anything about AI?+

No. You talk to Margo the way you'd talk to a real head of marketing — plain English, no prompts to learn. If you can send a text, you can run this. Training is provided for the rest.

Can I cancel?+

Any time, from your account. No lock-in contract. If you cancel within the first 7 days you get a full refund; after that there are no refunds, so cancel before your next billing date.

Before you scroll past this

You're building this whether or not anyone helps you. The only question is whether you do it guessing — or with a plan, a team, and a room of women who've got you.

That's what I thought.

Join the club.

Jo's framework, fortnightly coaching and monthly co-working, a room full of women building the same way — and the full AI marketing team to do the doing.

Join the club — $49/mo →