Your AI head of marketing

You love your business.
You just don’t love spending your whole life making content for it

Fair.

Tell Margo what’s happening in your business. Five minutes later, she’s briefing the crew and building your month of content, planned and written, sitting in the planner waiting for your approval.

No one will ever know AI wrote it.

Get Margo →

From $19/month USD · cancel anytime · 7-day money-back guarantee

The AI content team trusted by 1,000+ business owners

your whole month, already written
The Margo app dashboard: check in, captions written and waiting for approval, and your content audit
1 2 3

Start here

So what actually is Margo?

Margo is an app, not a chatbot you have to prompt. She is your AI head of marketing, and she has a crew of named specialists working under her: brand, content, hooks, captions, trends, analytics and emails. You check in. They do the work.

1

Your whole crew, one login

Planner, your ideas, the growth toolkit, the designer, the community. No more switching between six tabs.

2

Check in. That is your job done.

Talk or type what is going on in the business. Five minutes. The crew takes it from there.

3

Approve and post

Your captions land written and waiting. You read them, you say yes, they go out.

From the club

Real members. Real brands. Real results.

“I am so so happy with my new assistant team. They are the best and have already saved me so much time.”

Sherilee · Member

“I am loving Content Connie… I am feeling these posts way more and they feel more like me than before.”

Member · On Connie

“I’ve managed to get nearly a month’s worth of social media scheduled on LinkedIn and Facebook… Can’t believe how much easier this is making things.”

Sarah · Member

“I easily smashed out 5 captions… I have about 2 weeks of content ready.”

Member · On getting it done

“I am so so happy with my new assistant team. They are the best and have already saved me so much time.”

Sherilee · Member

“I am loving Content Connie… I am feeling these posts way more and they feel more like me than before.”

Member · On Connie

“I’ve managed to get nearly a month’s worth of social media scheduled on LinkedIn and Facebook… Can’t believe how much easier this is making things.”

Sarah · Member

“I easily smashed out 5 captions… I have about 2 weeks of content ready.”

Member · On getting it done

“Having it all in one place is legendary… the best tool I’ve ever used and genius in its set up. I feel like an actual business owner now. Very CEO vibes.”

Gena · Member

“I have just looked at the new AI system, blown away, thank you so much!!! Recommended this to all of my coaching colleagues.”

Member · On the AI crew

“I have been consistently blown away by the quality, quantity, and care that Jo puts into every training.”

Heidi · Member

“I am loving Content Connie… I am feeling these posts way more and they feel more like me than before.”

Member · On Connie

“Having it all in one place is legendary… the best tool I’ve ever used and genius in its set up. I feel like an actual business owner now. Very CEO vibes.”

Gena · Member

“I have just looked at the new AI system, blown away, thank you so much!!! Recommended this to all of my coaching colleagues.”

Member · On the AI crew

“I have been consistently blown away by the quality, quantity, and care that Jo puts into every training.”

Heidi · Member

“I am loving Content Connie… I am feeling these posts way more and they feel more like me than before.”

Member · On Connie

You know the drill

Your brand is too good for random content and good intentions.

You know the drill.

You have a brilliant idea while making coffee. Save it somewhere ‘safe’. Forget where. Post something completely unrelated three weeks later because Instagram has started sending you passive-aggressive notifications.

Meanwhile, the business is doing actual interesting stuff every single day.

Margo takes that stuff and turns it into content that makes people understand why you, why this offer and why they should care now.

How it works

Three steps, then it just runs.

1

Five minutes, on your phone

In the pick-up line, on the couch, wherever. Tell Margo what you are selling and what is going on.

2

Margo briefs her crew

She hands it to the team who know your brand, your offers and your rules, and they write it.

3

Your month lands in the planner

Open it when you are ready. Approve, tweak the bits that are not quite you, and post.

What she actually does

A marketing team, not a prompt box.

Generic AI forgets your offer, your price and your tone by next month. Margo does not.

Learns how you write, once

Drop your brand guide in at setup. Every bot on the team writes from it, and keeps writing from it.

No one will ever know AI wrote it

An anti-slop engine sits over the whole crew. Correct something once and it never comes back.

Every channel you show up on

Captions, carousels, reel scripts, emails, stories and blogs. Planned as a month, not as random posts.

Trends in your niche

Tracy watches Instagram and TikTok for what is working in your industry and adds it to your plan in one click.

Repurpose in seconds

One good post becomes a week of content. Old posts get a second life instead of sitting there.

The Designer

Make the videos, posts and carousels inside the app. No exporting, no third tool to learn.

Meet the team who does it

One head of marketing. A whole crew behind her.

M
MargoHead of marketing
B
BrendaBrand guide
C
ConnieContent director
H
HollyHooks
K
CaseyCaptions
A
AllyAnalytics
T
TracyTrends
E
EmmaEmails

Trained on proven marketing frameworks, not generic internet advice. Built by a marketer with 20 years in it and 1,000+ businesses behind her.

Great. That’s your Sunday back.

No 9pm caption staring. Your month is already sitting in the planner.

The honest comparison

What else could you do?

These are your real options. Here is how they actually stack up.

ChatGPT yourselfHiring a VAHiring an agencyMargo
What it costs$20/mo, plus your eveningsA part-time wageA monthly retainerFrom $19/mo
Knows your business next monthStarts from scratch every new chatYou re-brief every new starterYour account manager changesRemembers it permanently
Learns when you correct itMakes the same mistake tomorrowDepends on the personSlowly, through revisionsNever repeats a corrected mistake
Sounds like you wrote itOnly if you can write the promptSounds like themSounds like an agencyNo one will ever know AI wrote it
Gives you a plan, not just postsYou still decide what to postYou still decide what to postStrategy is usually extraA full plan from a 5-minute catch-up
Someone to ask when you are stuck——BillableThe club, free on Growth and Power Creator

Margo is not a cheaper agency. She is the marketing team you were never going to be able to hire.

Before you join

Is Margo right for you?

This is you if

  • You are running the business and doing the marketing, and marketing is the bit that keeps losing.
  • You post, go quiet for three weeks, feel guilty, then post again.
  • You have tried AI and got back content that sounded like everybody else.
  • You would rather do this on your phone between school runs than block out a whole Sunday.
  • You want a content team without hiring staff or paying an agency.

Maybe not if

  • You want a magic button, not a content system.
  • You already have a marketing team handling all of this.
  • You will not check in at all. Margo still needs five minutes from you.
Jo Schmid, founder of That Marketing ClubHi, I’m Jo

The human behind it

Hi, I’m Jo.

I’ve been in marketing and communications for 20 years, back before social media was even a thing. Originally from Australia, and recently moved to Vietnam with the fam.

I’ve worked with over 1,000 business owners, helping them simplify marketing and grow their businesses by removing what’s keeping them stuck, scattered, or the bottleneck inside their own business.

I live by my values: my work does not define me, nor does it rule my life. Give me simple repeatable systems, AI and processes so I can live my life. I’m sure you feel the same way, yeah? We didn’t start a business to lose ourselves.

I’ve built the bulk of my businesses with a baby on my knee. Margo is the marketing team I wish I’d had the whole time, so I built her.

Jo

Pricing

Choose your creation power.

Pay yearly and get two months on us.

Starter
$19/mo USD

Your content, planned and written.

  • A full month of content from one 5-minute brief
  • Margo and your named AI crew, for every channel you show up on
  • Your brand, products and offers remembered forever
  • Anti-slop engine, so no one will ever know AI wrote it
  • Repurpose any post or idea in seconds
  • All your content in one planner
  • 1 brand
Most popular Growth
$49/mo USD
$2,679 in Club bonuses free

Your content, plus every Club bonus unlocked free.

  • Everything in Starter, across 2 brands
  • Trends and hot topics with Tracy
  • Meta analytics with Ally (coming soon)
  • Competitor watch
  • The Designer: make your videos, posts and carousels in the app
  • $2,679 in Club bonuses free: coaching calls with Jo, the Brand Framework, the Content Planning Party, the Quarterly Reset, the CEO Dashboard, the strategy bots and the community
⚡ Power Creator
$99/mo USD
$2,679 in Club bonuses free

For creators publishing at volume.

  • Everything in Growth, including every Club bonus
  • 4 brands
  • Extra content volume and higher daily limits
  • Batch a whole launch in one sitting
  • One shared content pool across all 4 brands
  • Switch between brands from one login

7-day money-back guarantee

Hate it? Just email us and get a refund in 7 days. No questions asked if it is not right for you.

No lock-in contract. Cancel any time from your account.

Before you go

Questions business owners ask.

Will it actually sound like me?

That is the whole job. Margo starts by learning how you write properly, not a five-minute quiz but a real intake, and every bot on the team writes from that every time. If something is off, you tell her once and she remembers it for good.

I’m not techy. Do I need to know anything about AI?

No. You talk to Margo the way you would talk to a real head of marketing: plain English, no settings to configure, no prompts to learn. If you can send a text, you can run this.

How much time does this actually take me?

About five minutes a month to check in, then however long you want to spend approving. Most members do the check-in on their phone while they are waiting somewhere.

What if I don’t like what she writes?

Edit it, or ask her to try again. Nothing goes out until you have approved it. Margo drafts, you always decide what is good enough to post.

How does annual billing work?

Pay for the year and you get two months free. Same plan, same everything, just cheaper. Flip the Monthly and Annual switch above the plans to see the yearly price.

Is there a limit on how much content I can make?

Every plan has a generous monthly allowance and you get a heads-up well before you are near it. In a big launch month you can move up a plan any time. Nothing is lost.

Can I change plans?

Anytime. Your plan adjusts from your next billing cycle. No lock-in contract.

Your content, done before Monday even starts.

Five minutes on your phone. A whole month of content, sounding just like you wrote it, waiting in your planner. No one will ever know AI wrote it.

Get Margo →

From $19/month USD · 7-day money-back guarantee · cancel anytime

That Marketing Club · Margo App

Prices in USD · cancel anytime