AI for Marketing & Communication teams
Upskill with our interactive AI workshop for marketing and communication professionals.
Practical and fun - your staff will know how to save time, stay on brand, and use AI ethically to support your business or organisation.
On-site and online delivery available.
No previous AI knowledge required.
AI is changing the way we communicate - faster than most teams can keep up.
Leaders know it can transform output and efficiency — but most teams are stuck.
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80% of organisations want to adopt AI but don’t know the best place to start.
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Marketing and comms people are drowning in drafting, rewriting, and reporting.
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There is a fear your brand voice will get diluted across channels.
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Executives worry about ethics, bias, and reputation risk.
The result? Hours wasted, inconsistent messaging, and missed opportunities.
The solution?
Get your marketing and comms teams using AI first — the people who produce the most content, communicate to the most stakeholders, and influence the most audiences.
Using AI, your team could:
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Save up to 10–15 hours a week on repetitive tasks.
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Expand output without adding headcount.
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Work safer and smarter with clear guardrails for ethics, bias, and confidentiality.
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Stay consistent by knowing how to effectively train AI in your organisation’s voice.
Empower your people with an AI first approach
In just 3 hours, your comms team will be equipped with the knowledge and confidence to use AI in your organisation. In an interactive workshop, tailored to your organisation, participants will learn:
- AI basics — what it can do, what it can’t, in their work context.
- How to identify opportunities — adding value to communications and engagement activities.
- How save time and improve content quality
- Bias + ethics in plain language — and how to build guardrails to protect your brand.
- Practical marketing & comms workflows, like:
- Writing a first draft of a comms announcement in minutes.
- Repurposing content across LinkedIn, media, internal updates and email communications and marketing.
- Turning long reports into stakeholder-ready summaries.
- Building campaign calendars in a fraction of the time.
- Drafting FAQs and stakeholder responses.
It’s an interactive, hands-on session where participants will leave with a toolkit of prompts and checklists to keep using after the workshop. And the confidence to experiment, apply, and share AI practices across the team.
Who's it for?
Marketing teams
Junior and senior staff looking to save hours, scale their omni-channel presence and generate more ideas.
Comms staff
Professionals needing to respond, draft, repurpose, and summarise materials at speed.
Leaders
Executives and managers who want safe, ethical adoption of AI in their organisation.
Support staff
Team members who handle everyday communication and benefit from simple on-brand AI shortcuts.
Workshop delivery
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3 hour workshop (core skills + applied practice)
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Delivered on-site in Australia/Asia Pacific or virtually for distributed teams.
An interactive, high-impact professional development workshop that gives your team the tools, skills, and confidence to use AI in marketing and communications — immediately.
Outcomes for your organisation
✅ Faster, more confident staff who can create high-quality content with less effort.
✅ Consistent, brand-safe messaging across channels.
✅ Ethical, bias-aware adoption of AI in day-to-day marketing + comms.
✅ Practical takeaways that can be applied immediately.
Meet your facilitator
Jo has spent two decades working across marketing and communications — from the Australian Federal Government, large-scale IT projects, to private enterprise and entrepreneurial startups.
She has supported over 1,000 business owners to simplify their marketing, grow their reach, and use AI to amplify their brand. As the founder of That Marketing Club — a global membership with 600+ active entrepreneurs — Jo sits at the unique intersection of corporate communication, marketing strategy, and applied AI tools.
An early adopter and expert in AI for marketing and communication, Jo has been mentored by leaders in the field and is now teaching teams how to integrate AI safely and effectively into their daily work. She bridges the gap between technical innovation and practical application — showing staff how to save hours each week while protecting brand voice, integrity and reputation.
Her approach is simple: real-world skills, plain language, and immediate takeaways that empower teams to work smarter, faster, and more confidently.
'Wow. I was so nervous about doing this workshop as I'm not techy - but Jo explains things so easily and breaks it down small so we can apply it.'
- Mel, Founder - Health + Wellness service provider
41% of Australian businesses are already adopting AI
Let's get your team using it too.
This workshop shows your marketing and comms team how to use AI safely, ethically, and practically.
Workshop overview
Who should attend?
Delivery + structure
Resources required
Pre-requisites
Topics covered
Learning outcomes
Cost
That Marketing Club
Hey@thatmarketingclub.com
ABN: 63 620 665 858
Canberra, Australia
© 2025 That Marketing Club
That Marketing Club acknowledges the Traditional Custodians of the ACT, the Ngunnawal people. We acknowledge and respect their continuing culture and the contribution they make to the life of this city and this region. It always was and always will be Aboriginal land.
